Skip to content

Has Team Building become Obsolete?

February 16, 2024

By Dr Chris Heunis, Founder & Director, Team Building Institute


The concept of team building often gets relegated to the sidelines, dismissed as just another box to tick in the human resources checklist. These knee-jerk tweaks are frequently seen as a day out of the office, to reward hard work or celebrate the end of a year. These events are normally filled with activities and laughter, but with little substantial impact on the actual functioning of a team.  

Team building is an effective tool to introduce and sustain business flow and transformation. Transforming the organisation starts with the way people, feel, think and behave. In other words how do they relate to themselves (intra-relations), one another (inter-relations), client-relations as well as how the team relates to the value added to clients. I have observed and facilitated the transformation that effective team building can bring about in organisations. It’s time to debunk some common myths and shed light on the profound impact a well-designed team-building strategy can have on a company’s ability to effectively respond to change, elevate morale, effective communication, and productivity in general.

Physical participation unlocks learning and understanding. Although physical participation in activities play an important role, team building is not just about fun and games; it’s the only means to generate new understanding of business imperatives in a sustainable way. If you are sincere about achieving results, investing in your teams is non-negotiable.

Debunking Common Misconceptions About Team Building


Despite its proven benefits, team building is often clouded by a plethora of misconceptions that undermine its true potential. Let’s debunk some of these myths:

  • Myth: “Team Building is a Waste of Time”: Effective team building is a crucial investment in your workforce. It’s not just about taking a break from work; it’s about enhancing the work itself when the work environment becomes a metaphor when activities create parallel experiences between the work environment and team building. A significant 80% of employees believe creating a sense of community at work is crucial, and 63% of leaders report improved communication post-team building sessions. These motivational factors lead to enhanced employee engagement and retention.
  • Myth: “Team Building Doesn’t Impact Results”: Contrary to this belief, investing in team building yields tangible results. Clients have reported a 20-25% increase in productivity and a 31% increase in profitability. This clearly indicates that team building goes beyond emotional benefits and contributes directly to the bottom line.
  • Myth: “Team Building is Awkward”: Some participants may experience a novel-setting and “unusual” activities as awkward. However, a well-crafted team building program is far from awkward. It’s about growing and learning in a supportive and accommodating environment. The key is to shift control to the participants. When they realise they are in control and experience emotional and physical safety, they are open to new perspectives without feeling uncomfortable or awkward. Be careful when choosing your service provider.
  • Myth: “Team Building Requires Big Events”: Effective team building should not be confused with recreational events. Perspectives change, and learning is optimised in small groups. This requires skilled facilitation. Unqualified facilitators are the biggest contributors to misconceptions about team building.

Team building is a continuous journey, not a once-off event. The real power of team building lies in its ability to transform how people interact, communicate, and work together towards common goals. Follow-up is key to sustained change.

Team Building’s Impact on Morale and Stress


The positive impact of team building on employee morale and workplace stress cannot be overstated. In a world where work-related stress is increasingly common, fostering an environment of support and understanding through team building is more important than ever.

  • Boosting Morale: Team building is instrumental in boosting employee morale and a feeling of belonging, when stories and learning moments are shared after team building in the work environment. By engaging in programs that encourage collaboration and appreciation, employees feel valued and part of a cohesive unit. This sense of belonging is crucial in maintaining morale.
  • Reducing Stress: Experiential learning that engages big muscle groups play a vital role in stress reduction. Working together in a relaxed setting, away from the pressures of day-to-day tasks, allows for a release of tension. The shared experiences and laughter transfer into the work environment, when stories are shared and newly adopted skills are applied.
  • Promoting a Supportive Culture: Team building fosters a culture where employees feel they can trust each other. This is especially important in challenging times, where the collective strength of a team can be a source of confidence and resilience.
  • Encouraging Open Communication: An often-overlooked aspect of team building is its ability to open lines of communication. In a relaxed and informal setting, employees are more likely to demonstrate open-mindedness, sharing, leading to better understanding, and breaking down siloed thinking and enhancing empathy among team members. 

Investing in team building is not just about improving and sustaining productivity; it’s about creating a workplace that cares for the well-being of its employees. A happy team is a productive team, and a stress-free environment is key to achieving this.

Addressing Workplace Challenges Through Team Building


One of the most significant benefits of team building is its ability to address and resolve various workplace challenges. From silo mentality to communication breakdowns, a well-designed team-building program can work wonders to transform workplace dynamics.

  • Breaking Down Silos and bureaucratic mind-sets: In many organisations, departments often work in isolation, creating ‘silos’ that hinder cross-departmental collaboration. Cross-functional team building encourages interactions across different departments, fostering an understanding and appreciation of various roles and responsibilities. Barriers are broken down and promote a more cohesive organisational culture when activities that demonstrate the desired behaviour are introduced.
  • Improving Communication: Effective communication is the backbone of any successful team. Communication improves when thinking styles are introduced in a fun and engaging way. When communication skills are enhanced with an understanding of the effects cognitive diversity has on effective communication, listening improves, ideas are better articulated and non-verbal cues are accurately interpreted.
  • Combating Office Politics: Office politics can create a toxic work environment. Team building activities that focus on collaboration over competition or bureaucratic mind-sets, can help mitigate this. By working towards a common goal, employees learn to value each other’s strengths and contributions, reducing the scope for internal politics.
  • Encouraging Empathy and Understanding: Understanding and empathy are crucial for a harmonious workplace. Team building provide opportunities for employees to step into each other’s shoes, understand different perspectives, and build empathy. This not only improves interpersonal relationships but also enhances teamwork.

Through targeted team-building activities, companies can address these challenges head-on, leading to a more harmonious, productive, and engaged workforce.

Empowerment, Managing Change, and Building Trust


Team building is not just about improving current team dynamics; it’s also about empowering employees, managing change effectively, and building a foundation of trust.

  • Empowering Employees: Experiential learning often places employees in situations where they need to take initiative and make decisions. This process of empowerment extends to the workplace, as employees feel more confident in their abilities and more willing to take on responsibilities.
  • Adapting to Change: Change is a “disruptive” and necessary constant in the world of business.  Responsiveness when change is introduced, and proactive thinking mitigate the disruptive effects of change. Restructuring the organisation does give the impression of progress and does waste resources when these initiatives are not aligned with a new organisational culture.  When participants face unexpected challenges during a team building program, this helps teams to adapt quickly and effectively. These experiences teach responsiveness, flexibility, problem-solving, and the importance of maintaining a positive attitude in the face of change.
  • Building Trust: Trust is the cornerstone of any successful team. When participants feel safe emotionally and physically, they will be inclined to challenge their own comfort zones. Learning to rely on each other’s strengths and supporting one another’s weaknesses. Experiential learning creates a safe space to be vulnerable, which is essential for trust to thrive.

By focusing on these areas, team building becomes a tool for creating a more dynamic, adaptable, and trusting workforce. Such an environment is not only conducive to employee satisfaction but also sets the stage for continuous growth and success.

The Undeniable Value of Team Building

In conclusion, team building is much more than an optional ‘fun’ activity. It is a critical investment in the heart of your business – your people. Regular, well-designed team-building sessions can transform an organisation by boosting morale, improving communication, and fostering a culture of collaboration and trust. The impact on productivity, employee satisfaction, and overall organisational health is profound and undeniable.

Businesses must recognise the true value of team building and integrate it as a fundamental part of their strategy. It’s time to move beyond these misconceptions and embrace team building as a key driver of success.

Related Posts

The following post is reserved for TBi Newsletters